Sky "Wizard" by AKQA

Sky has released the latest iteration of its campaign for its smart TV product, Sky Glass.

Developed by the brand's in-house agency Sky Creative and AKQA, "Wizard" features a series of films depicting the adventures of a young wizard and his trusty apprentice. They highlight Sky Glass's features, such as Ultra HD.

Supported by radio and OOH activations, the TV work was directed by Michael Gracey and produced by Daniel Wheldon through Partizan. The creative team at AKQA were Jack Brodie and Andreas Karmiotis.


Creative agency
Executive creative director
Group creative director
Associate creative director
Lead designer
Head of production
Senior lead producer
Senior producers
Client partner
Account lead
Project manager
Creative agency
Managing director, brand and creative
Executive creative director, design
Creative director
Senior account director
Production company
Director of photography
Executive producer
Costume designer
Production designer
Music composition
Mix engineer