AgencyAKQA and Sky Creative
SectorMedia / Entertainment Brands and Television brands
Sky has released the latest iteration of its campaign for its smart TV product, Sky Glass.
Developed by the brand's in-house agency Sky Creative and AKQA, "Wizard" features a series of films depicting the adventures of a young wizard and his trusty apprentice. They highlight Sky Glass's features, such as Ultra HD.
Supported by radio and OOH activations, the TV work was directed by Michael Gracey and produced by Daniel Wheldon through Partizan. The creative team at AKQA were Jack Brodie and Andreas Karmiotis.