Sky "Wizard" by AKQA

October 29, 2021

Sky has released the latest iteration of its campaign for its smart TV product, Sky Glass.

Developed by the brand's in-house agency Sky Creative and AKQA, "Wizard" features a series of films depicting the adventures of a young wizard and his trusty apprentice. They highlight Sky Glass's features, such as Ultra HD.

Supported by radio and OOH activations, the TV work was directed by Michael Gracey and produced by Daniel Wheldon through Partizan. The creative team at AKQA were Jack Brodie and Andreas Karmiotis.

Credits

Creative agency
AKQA
Executive creative director
Johnny Budden
Group creative director
Jade Tomlin
Associate creative director
Fouad Hammoud
Creative team
Jack Brodie
Andreas Karmiotis
Lead designer
Rapolas Vilunas
Head of production
Oliver Creamer
Senior lead producer
Elin Tiberg
Senior producers
Tori Devgun
Andy Thackery
Client partner
Nic Camacho
Account lead
Jazz Advaney
Project manager
Dominique Mesange
Creative agency
Sky Creative
Managing director, brand and creative
Simon Buglione
Executive creative director, design
Ceri Sampson
Creative director
Justin Bates
Senior account director
Adam Kotecki
Production company
Partizan
Director
Michael Gracey
Director of photography
Erik Wilson
Executive producer
Jenny Beckett
Producer
Daniel Wheldon
Costume designer
Mr Gammon
Production designer
Andy Kelly
Editors
Ben Harrex
Patrick Correll
Post-production
Untold Studios
Music composition
Griff/Joe Kearns
Producer
Joe Kearns
Mix engineer
James Reynolds
Audio
Wave Studios

RELATED CAMPAIGNS

Sky Sports "Keep up" by McCann London

Sky Sports "The greatest show on earth" by Sky Creative

Sky "Sing" by Sky Creative

Sky "The spell" by Sky Creative and AKQA

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member