Skyn transports us to a world where tech dependency has consumed humans (sound familiar?) in this new campaign created with Sid Lee Paris. "Save Intimacy," which launches globally, pushes the condom brand’s "SkynFeel" innovation it hails as a technological revolution in the bedroom. "When Netflix launched, for example, sexual relations dropped 10 per cent," explained Mehdi Benali, Managing Director at Sid Lee Paris. "Today, it’s easier to look at strangers’ everyday lives on Instagram than it is to meet someone in person."
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