Skype told again by EU that name and logo too similar to Sky

Skype's name is too similar to broadcaster Sky's and could confuse consumers into thinking the two companies are related, according to a ruling by an EU court over the trademark.

Skype: name and bubble logo could confuse consumers, according to EU court ruling
Skype: name and bubble logo could confuse consumers, according to EU court ruling

The Microsoft-owned video chat service uses a logo with a bubble-style design, which according to the ruling "conveys no concept, except perhaps that of a cloud".

The General Court of the European Union judgement insisted it would "further increase the likelihood of the element ‘Sky’ being recognised with the word element ‘Skype’, for clouds are to be found ‘in the sky, and thus may readily be associated with the word ‘sky’".

The judgement prevents Microsoft from registering a trademark for Skype’s name and logo. The tech giant said it intends to appeal against the decision.

The case was the result of a challenge by Microsoft over an earlier ruling by the EU’s Office for Harmonization in the Internal Market, after Sky complained that Skype’s branding was too similar to its own.

Sky logo

The two companies have fought over trademark issues before, with the UK’s High Court ruling in 2014 that Microsoft’s SkyDrive cloud storage service infringed Sky’s trademark, forcing Microsoft to change the name to OneDrive.

The latest ruling does not mean that Skype must change its name, rather that it is prevented from registering it as a trademark.

A Microsoft spokesperson told the BBC: "We're confident that no confusion exists between these brands and services and will appeal. This decision does not require us to alter product names in any way."

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content