Sledge to create nationwide Nivea Sun roadshow

Experiential firm Sledge has been appointed by Nivea Sun to produce a roadshow promoting sun safety and its children's Sun Spray range.

Sledge to create Nivea Sun roadshow
Sledge to create Nivea Sun roadshow

The activity will be focused in and around the Nivea Sun bus, featuring interactive areas for kids to explore, such as the Sunwise Science Lab and Adventure Corner.

The bus will also incorporate a stage on which five Sunwise Set characters will entertain the audience at set times throughout the day.

The tour kicks off this month at the Nivea Sun Yellowave centre in Brighton, before moving on to other family attractions throughout July and August, such as Chessington World of Adventures & Zoo and Legoland Windsor.

It aims to build on the work Nivea Sun currently undertakes in educating school children about the power of the sun and the importance of protection, and is part of a national integrated campaign incorporating TV and press advertising.

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