Sleek MakeUp brings in iD Experiential for festival campaign

Sleek MakeUp has briefed agency iD Experiential to implement its experiential activity at festivals, shopping centres, and exhibitions from 1 July.

iD Experiential to launch Sleek MakeUp campaign at Wireless Festival
iD Experiential to launch Sleek MakeUp campaign at Wireless Festival
The nationwide campaign will promote the brand’s new Limited Edition Mediterranean and Caribbean Collections with Sleek MakeUp staff providing visitors with makeovers.

The stand will be decorated as a beach club, with decked flooring and transparent branded walls.

Guests will be able to purchase individual products or goodie bags, while being entertained by a live DJ.

There will be a digital campaign running alongside the events, with a dedicated Facebook application that can be accessed via iPads at the stand.

The Sleek MakeUp stand will visit Wireless Festival from 1 – 3 July, Lovebox from 15 – 17 July, London Mela Festival on 4 September, Stratford Westfield from 30 September – 2 October, Salon International from 15 – 17 October and Clothes Show Live from 2 – 7 December.

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