Sloggett to close production shop

Richard Sloggett, the commercials director, is closing down the production com-pany he founded in 1982 to direct commercials on a freelance basis and work on film projects outside advertising.

Richard Sloggett, the commercials director, is closing down the

production com-pany he founded in 1982 to direct commercials on a

freelance basis and work on film projects outside advertising.



At the same time, the company’s producer, Brock Bogaerde, and the

director, Tom Connolly - whose names were added to Sloggett’s when the

company was renamed Sloggett Connolly Bogaerde from Sloggett Films a

year ago - are leaving to set up their own company called Sneezing

Tree.



Sloggett, originally an art director at J. Walter Thompson for nine

years, moved into directing 14 years ago and became a shareholder in

BFCS before setting up Sloggett Sanders Huie with the producers, Glynis

Sanders and Jennie Huie from BFCS.



He is best known for directing numerous award-winning Holsten

commercials during Dave Trott’s tenure at GGT, as well as ads for

Kellogg’s and Sainsbury’s.



Sloggett commented: ’The split has been sad but extremely amicable. This

doesn’t mean I’ll stop shooting commercials, it just means that I no

longer want to run a production company while doing so. I am spending

progressively more time on projects outside the commercials area.’



He added: ’The next couple of months will be spent on work we are

already committed to but, at the end of that time, I will start to

direct through another company.’



Sloggett offered Bogaerde and Connolly the chance to take over and

rename the company, with Sloggett working freelance for the shop, but

the pair opted to set up their own operation which will be based in

Carnaby Street. It will open its doors on Monday.



Bogaerde was a producer at James Garrett & Partners for five years

before joining Sloggett in 1993. He said: ’Richard and I have had four

very successful years together and it has given us great satisfaction

watching Tom make his name.’ Connolly has directed spots for the AA,

Motorola, Carlsberg, Coors and Heinz.



Sara Cummins, who produced for both Sloggett and Connolly, will stay on

to produce Sloggett’s remaining work.



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