Sloggi "Try my bra" by MullenLowe

Sloggi's latest campaign for the Wow bra plays on the brand's reputation for providing "true comfort" in the bodywear category.

The TV campaign stars actress/model Jade Hénot persuading people, including writer/director Brendan McNamee, to "try my bra".

The film is being supported by in-store activation, OOH, digital and social. Sloggi has also teamed up with Vice magazine to run an accompanying influencer marketing campaign.

Credits

Head of marketing strategy, Sloggi
Executive creative director
Planner
Head of agency broadcast affairs
Production company
Director
Director of photography
Executive producer
Producer
Editing house
Editor
Post production
MPC
Audio post production
Music lyrics
Music production
Account director
Senior creative producer
Photographer
Executive producer
Producer

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