Smallwood quits European role at Western

Mike Smallwood is stepping down as chief executive of Western International Media in Europe, to take charge of developing the brand in Latin America and the Pacific Rim.

Mike Smallwood is stepping down as chief executive of Western

International Media in Europe, to take charge of developing the brand in

Latin America and the Pacific Rim.



Smallwood will remain the chief executive of the London operation for

the time being.



After months of searching, Western has not yet found a managing director

for its London office, but is understood to have approached a number of

top-flight media operators about the post.



Anders Liljeblad, the managing director of Message Plus, a Lowe

subsidiary in Sweden, will take over Smallwood’s European role. He will

continue with his responsibilities at Message Plus.



At the same time, Western has entered the French market through a

partnership with the Lowe & Partners-owned agency, Alice. The operation

will be headed by Stephane Bodier, previously the media director of

Alice. He will report to Liljeblad.



Smallwood said: ’Europe is going exceptionally well and we are way ahead

of schedule. My day-to-day responsibilities in London aren’t exactly

massive, so I am able to look at how far we can take the Lowe/Western

partnership globally. With all these changing job titles, it is

important to keep an eye on what we are all really doing - we are all

still very hands-on.’



France is the third European market in which the Lowe media operation

has rebranded as Western, after the UK and the Netherlands. A launch in

Germany is said to be imminent.



There are still 14 months to go before the stated deadline of the end of

1998, by which time the operation should be functioning globally.



Topics