Smart awards here and (Noelle)



After a year in which the internet and CRM have changed the dynamics of the DM industry, competition to win the 2001 Smart Awards looks set to be more intense than ever.

The awards are unique in direct marketing as being the only competition to recognise the contribution of the industry's suppliers - including call centres, software suppliers, mailing houses and printers. The Smart Awards 2001 will recognise and reward the best of these.

The awards are open to suppliers who have demonstrated excellence or innovation in their field, with categories falling into four main sections: print and packaging, technology, services and auxillary services.

A grand prix will be awarded to the entry that demonstrates a significant contribution to the work of their clients and to the industry at large.

Entries may be submitted in any number of categories. The closing date is Wednesday 24 January 2001. Fill in the entry form enclosed with this issue or contact Nicki Wayne at Haymarket Events on 020 8267 4318 or

To discuss sponsorship opportunities contact Robert Ayres on 020 8267 4384.

The awards ceremony will be held in April at the Grosvenor House Hotel in Park Lane.