Smart Energy GB "I want" by AMV BBDO

The small action of getting a smart meter can create big changes for tomorrow, so what better way to visualise this than through the imagination of a child.

In this film, children’s daydreams blend with the real world as they witness extraordinary sights that represent a "more beautiful world". Polar bears are unthreatened by the disappearance of polar ice, a boy can breathe cleaner air, and butterflies flutter around a building before a call to action: "I want a smart meter". The work was written by Phil Martin, art directed by Colin Jones and directed by Alex Courtes through Nexus.


Production company
Production company producer
Post-production company
Business affairs
Audio post-production
Agency art producer
Photography producer