Smart Energy GB "Powering Britain" by AMV BBDO

A documentary-style film from Smart Energy GB showcases how Britain uses energy on a daily basis.

Created by Abbott Mead Vickers BBDO, the ad focuses on simple, humorous, human moments that capture the habits and idiosyncrasies of a nation. From a sleepy morning to spectacular city-wide shots, the film is framed over a 24-hour period and builds in pace to show energy use throughout a year. It was written by Phil Martin, art directed by Colin Jones, and directed by Simon Ratigan through HLA.