Kathryn Jacob, the commercial director of Virgin Radio, will head SMG Access as its managing director. In addition to television and radio, it can offer outdoor and cinema solutions through SMG's Pearl & Dean and Primesight companies.
Jacob will continue to be involved with Virgin Radio but will relinquish her commercial director role. She will not be replaced at Virgin Radio.
Malcolm MacMillan, the former marketing director of Scottish TV, has been appointed as the director of SMG Access.
SMG Access will have offices in London and Glasgow and will be supported by a research team. It will also provide access to programme production, promotions and studio facilities. It will formalise SMG's cross-media process that has already created advertising campaigns for Coca-Cola, McDonald's and Boddingtons.
Jacob said: "From talking to agencies and clients we know they want smarter solutions and that is what SMG Access will deliver."
"This will provide a single point of contact to channel ideas through," she added.