Littlewoods has poached Susan Murray from Diageo to take on the
group marketing director’s role. She will form part of a team overseeing
a radical shake-up in the pools and retail group’s operation, where 500
senior managers have been offered redundancy.
Murray, formerly president and chief executive of Pierre Smirnoff, will
spearhead a campaign to make Littlewoods more marketing-led.
She will be responsible for restructuring the group’s 800-strong
marketing department as the company tries to reduce the number of top
Murray said: ’I will be looking at the scale of marketing within the
organisation. There is a desire to be more marketing-led and focus on
satisfying the customer.’
In May Littlewoods announced it was restructuring and looking for a
group marketing director. Tony Hillyer, group marketing services
director in the retail division, will report to Murray.
Littlewoods and Granada have unveiled their joint-venture home shopping
channel Shop! It will air in mid-November on cable channels, digital
satellite channel Astra, and ONdigital.