Smirnoff has launched a new TV ad created by JWT.
The 30-second and 60-second versions of the ad broke in the UK on December 1 on television, cinema and online. The spots will be activated in additional global markets in the coming months, including Argentina, Brazil, Canada, Colombia, Costa Rica and Mexico.
The song in the commercial, Crazy, Crazy Nights, is a cover of an original recording by Kiss from 1987. It is sung by Sun For Moon and was arranged by Big Foote Music.