Smirnoff gears up for Winter Pride festival

Smirnoff is to host LGBT festival Winter Pride in south London next week (30 January).

The event will take place across four rooms in Elephant and Castle
The event will take place across four rooms in Elephant and Castle

The vodka brand is presenting the third annual festival in partnership with community interest company Pride In London. It will serve up a range of cocktails featuring its classic spirit across four rooms of the Coronet in south London.

Room One will host the Headliners, a new feature for 2015. Artistes set to perform include ‘scene legends’ Smokin’ Jo, Tom Stephan and Paul Heron.

Guests in Room Two will be treated to a taste of east London’s 'gaybourhood', while Room Three will be dedicated to gay women. Neil Prince, David O and Q-Boy will take over Room Four to present their night R & She, a party dedicated to the queens of R&B and hip-hop from the 1990s to the present.

The party will go on until 6am, so a number of street food vendors have been called upon to provide sustenance at the Food Court. Vintage store Blitz London will also host a pop-up store.

All proceeds from Smirnoff Winter Pride Music Festival will go towards supporting pride in the capital’s LGBT community all year round.

Additionally in April 2016, Winter Pride will host the Art Awards with workshops, a visual arts competition and an exhibition at Islington Arts Factory.

More: Smirnoff teams up with Mixmag for weekly music events

Smirnoff House experience to make UK debut at Creamfields

Brand Slam: Smirnoff vs. Bombay Sapphire

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