Smirnoff "We're open - DJ Jewell" by 72andSunny

Smirnoff spotlights a Congolese-French DJ with albinism in the latest chapter of its "We're open" campaign promoting inclusivity.

Created by 72andSunny, the spot depicts Jeffrey Jewell in South Africa as he uses his music to bring people together and be a role model for others with albinism. Ben Sutton wrote the film and Zachary Heinzerling directed it through Epoch Films.

"We’re open" is expanding beyond the UK and Ireland to Africa, other parts of Europe, Latin America and Asia. Previous instalments have profiled a Swedish-Iranian hip-hop artist and a deaf dance teacher in London.

Credits

Vice-president, Smirnoff global brand director
VP communications
Brand director of communications
Brand director of white spirits
VP cultural planner
Marketing manager, Smirnoff Europe
Executive creative directors
Creative directors
Writer
Designer
Designer
Strategy director
Cultural researcher
Group brand director
Brand director
Brand manager
Director of production
Art producer
Film producer
Business affairs director
Production company
Executive producer
Line producer
Director of photography
Production designer
Editing company
Editor
Audio post
Sound designer/mixer Amsterdam
Post production Amsterdam
MPC
TK operator
Flame operator
Producer
Photographer
Retouching
Music supervisor

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