Smith says BBC may fund digital TV with sponsorship deals

Chris Smith, the culture secretary, has given the BBC the go-ahead to consider funding its digital channels through sponsorship.

Chris Smith, the culture secretary, has given the BBC the go-ahead

to consider funding its digital channels through sponsorship.



In an interview on Radio 4’s Today on Wednesday, Smith ruled out

advertising on BBC channels but said sponsorship was a possibility.

’Perhaps in the development of new digital channels, the BBC could look

at it,’ he said.



’With the development of the multichannel age, and the BBC developing

channels on the new digital multiplex, it could look at where the new

services could reap returns.’



Smith added: ’Any commercial activity the BBC undertakes must subsidise

the licence-fee payer, not the other way round.’ He also suggested the

BBC should make ’more commercial use of its assets’.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content