Smith says BBC may fund digital TV with sponsorship deals

Chris Smith, the culture secretary, has given the BBC the go-ahead to consider funding its digital channels through sponsorship.

Chris Smith, the culture secretary, has given the BBC the go-ahead

to consider funding its digital channels through sponsorship.



In an interview on Radio 4’s Today on Wednesday, Smith ruled out

advertising on BBC channels but said sponsorship was a possibility.

’Perhaps in the development of new digital channels, the BBC could look

at it,’ he said.



’With the development of the multichannel age, and the BBC developing

channels on the new digital multiplex, it could look at where the new

services could reap returns.’



Smith added: ’Any commercial activity the BBC undertakes must subsidise

the licence-fee payer, not the other way round.’ He also suggested the

BBC should make ’more commercial use of its assets’.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus