Scottish Media Newspapers has appointed a London-based national
sales director and is seeking an advertising sales director for its
James Varcoe, a group head at The Sun and the News of the World, fills
the new position of national sales director.
The national sales operation was previously headed by Howard Warren, who
moved to Primesite, another Scottish Media Group subsidiary, at the end
of last year.
SMN commercial director Shaun Bowron said he wanted to raise the profile
of the national sales director’s position and bolster the newspapers’
presence within the London agency scene.
The group has recently relaunched the Glasgow Evening Times, redesigned
The Herald and made changes to The Sunday Herald, including the addition
of a separate business section.
’This is an important time as we drive the group forward,’ said Bowron.
’We need to capitalise on the editorial improvements, especially the
business section, and get more from the London agency market.’
Bowron stressed he was keen to extract more revenue from a number of
sources, including retail.
The chosen candidate for the Glasgow-based sales role will oversee the
group’s sales strategy. The position has been vacant for some time and
has been temporarily filled by Bowron since he joined the group from the
Newcastle Chronicle last summer. He has decided he needs someone to take
charge of the operation and an appointment is expected shortly.
Bowron has returned to his old employer in Newcastle to recruit Annette
Sinclair as ad sales training manager. She started in Glasgow last week
and is building a sales team.
The Scottish newspaper market has been shaken up recently by The
Scotsman’s decision to slash its cover price to 20p and by the rumoured
autumn launch of a Edinburgh-based business daily from Swedish group
Bowron believes the new paper may have a broader editorial coverage than
just business and sees it a competitor to The Scotsman. He is reluctant
to engage in a cover-price war but said he was studying the situation
and, in the meantime, was ’keeping his powder dry’.