Smyths Toys Superstores "If I were a toy" by McCann Manchester

Beyonce's hit gets a remix for the new ad for Smyths Toys, which features a young boy in the title role singing If I Were a Toy and becoming a champion for gender neutral marketing in the process.

The animation by MPC has already won over social media. Tweeters including @ManVsPink have applauded the work for challenging stereotypes.

The spot follows the adventures of a boy called Oscar, who imagines being a range of toys and characters, including a queen in a pink gown and crown.

Credits

Joint head of marketing, Smyths Toys Superstores
Managing partner
Account manager
Copywriter
Art director
Creative directors
Planning director
Agency producer
Production company
Animation
MPC
Media planning an buying
GMX

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