Snap opens accelerator programme to start-ups in EMEA

Snap is extending its Accelerate programme to the EMEA region, offering VC-backed start-ups a chance to kickstart and scale their advertising business on Snapchat.

Dutch startup Bux is one of the first to be enrolled
Dutch startup Bux is one of the first to be enrolled

Programme members will gain access to a package of benefits, resources, and services valued at up to £75,000 or €85,000, depending on their needs. These benefits include media value, creative services, a company-branded filter, early access, education, and priority business and tech support. 

The programme is aimed at early-to-growth stage start-ups with an expertise in the digital space and with performance-based, direct response-driven marketing strategies.

Ideal participants for the programme include: consumer-focused businesses in the user/customer acquisition stage, mobile commerce start-ups, and mobile gaming and entertainment companies.

Snap has been meeting with VC funds, accelerators, and other strategic partners to begin working with start-ups for the programme.

A London-based start-up joining Snap's Accelerate programme next year is Bux, a financial mobile app targeted at millennials.

"By enrolling in the Snapchat accelerate program Bux will attract and engage younger generations using Snapchat’s rich creative advertising formats and tools," Tim Vogel, head of performance marketing at Bux, said.

Snap is currently accepting applications for its 2018 Accelerate programme wave (benefits start 1 January, 2018).