Snapchat to buy mobile search app Vurb

Snapchat appears to be broadening into search amid reports it is acquiring Vurb, a mobile recommendation app.

Snapchat: Vurb would be its second major acquisition this year
Snapchat: Vurb would be its second major acquisition this year

The image messaging platform is reportedly in the closing stages of the deal to buy five-year-old San Francisco-based Vurb for around $110m (£85.3m).

According to The Information, the deal would also include retention payouts which could nearly double the amount Snapchat would have to pay to keep Vurb’s founder and chief executive, Bobby Lo, at the company.

Snapchat has an existing feature that automatically turns addresses into map links, while Vurb has a card-based interface that pulls in information via community recommendations.

Vurb’s mobile app partners with services like Yelp for restaurant information and Rotten Tomatoes for movie recommendations. 

The move comes a month after Snapchat bought the developer behind Bitmoji, an app which allows users to create cartoon versions of themselves.

Snapchat has not yet commented on the Vurb deal.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

AGENCY

Ogilvy: The real apprentice experience

MEDIA

Heard about this week on radio?

Things that make me go OOH