Hosted at The Magic Roundabout in Shoreditch on 22 September, the event is being sponsored by mobile operator Three and Cisco, among others. The event is designed to showcase the talent and community of Snapchat and more than 300 snappers, influencers, social media superstars and media are set to attend, with Snapchat stars expected to arrive in London from all over the world; from the US, Dubai, Philippines, Lebanon and Israel.
Attendees will learn how to use Snapchat to grow their business from the best in the game, while experts will discuss how to use Snapchat to get your brand noticed, how to work with corporate brands and how to showcase your brand more effectively.
Gaming stations will be available throughout the day and guests will be encouraged to take part in a 'face swap selfie party' where they do a face swap with someone they don't know. This feature is aimed at inspiring networking opportunities.
The evening will feature The Ghostie Snapchat Awards, to be held at the W Hotel Leicester Square, the first awards event to honour the best storytellers, artists, comics and vloggers across the app.
A similar event to take place in New York and San Francisco is potentially in the pipeline for next year.
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