Snapchat is fast-becoming a key social marketing channel for Asos, whose content during Fashion Week garnered more than 20 million views in the UK, France, Germany and Australia.
Asos reported an 18% boost in profit before tax of £21.2m during its interim results for the six months to 29 February, on global revenues of £667.3m, up 21% year on year.
The company announced 106 million visitors across its sites, up from 88m the prior year, and 10.9 million active customers, with the majority based outside the UK.
The company boasted 6.2 million app downloads in the first half, and said more than 60% of its traffic comes from mobile. Almost 50% of orders are placed on mobile.
Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move.
Saatchi & Saatchi, which already handles creative for Asda's US parent company Walmart in New York, has won the creative from VCCP, which has had the account since 2013.
Blue 449 has snatched the media from Carat, which has held the account for over two decades.
Asda’s decision to turn to Publicis Groupe follows the recent appointment of a new chief marketing officer, Andy Murray, from Walmart, and it is thought the agency review has happened in the space of only a few weeks.
More advertising news
- UK advertising exports to grow by 54% in five years
- Paddy Power Betfair promotes 'mischief-man' Ken Robertson to new advertising director role
- Anomaly picks up Freeview creative account
Digital innovation is everywhere in banking right now, especially around mobile.
The emergence in the UK of digital-only banks like Mondo and Atom is forever changing how we bank – 'adapt or die' might be a massive cliché in our industry, but in the case of finance it's actually very fitting, writes Robb Green, Creative Director at digital agency Rockpool.
As technology accelerates and digital becomes ever more important, we’ll see traditional brands race to keep up with change and even, in some cases, lead it.
Nationwide Building Society is about to launch a prototype of its new mobile banking app, which has the potential to revolutionise the space.
Also in the news
- Match.com to remove ads that apparently describe freckles as an 'imperfection'
- Tesco trials Amazon Dash-style automatic grocery reordering
- Waitrose to stream live ad from dairy farm
Ryanair has unveiled its schedule of customer experience improvements as part of its three-year 'Always Getting Better' programme.
The airline will make improvements to its digital offering and in-flight service over the coming year, including a new ‘Leisure Plus’ airfare which includes reserved seating, priority boarding and 20kg baggage allowance.
The new fare strand is targeted at the "well-heeled" traveller, the airline said, and fares start from €43.99.
Ryanair is also boosting its existing Business Plus fare, with more flexible ticketing, more fast-track airports and auto check-in.
Auto check-in lets members of Ryanair’s loyalty programme, My Ryanair, save their passport details, check in automatically and check in automatically.
UKTV overtook Sky and Channel 5 in terms of share of commercial impacts in 2015, as its revenue rose by 13 per cent year on year.
According to UKTV’s figures, released today, the owner of the Dave, W and Yesterday channels generated revenues of £319 million in the 12 months to 31 December, up 12.7 per cent when compared to 2014.
UKTV’s network of channels accounted for 9.31 per cent of all commercial impacts in 2015, making it larger than Channel 5’s portfolio of channels (9.27 per cent) and Sky’s own-branded channels (9.27 per cent).
Its share of commercial impacts (Soci) grew by 3.4 per cent year on year, from 9.0 per cent in 2014.
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