Snapchat 'increasingly important' for Asos shoppers

Today's top stories including Snapchat is 'increasingly important' for Asos customers, Asda hands £95m media and creative to Publicis Groupe, and why Nationwide's move into behavioural biometrics could revolutionise digital banking.

Snapchat 'increasingly important' for Asos shoppers

Snapchat is 'increasingly important' for Asos customers

Most read: Snapchat is 'increasingly important' for Asos customers

Snapchat is fast-becoming a key social marketing channel for Asos, whose content during Fashion Week garnered more than 20 million views in the UK, France, Germany and Australia.

Asos reported an 18% boost in profit before tax of £21.2m during its interim results for the six months to 29 February, on global revenues of £667.3m, up 21% year on year.

The company announced 106 million visitors across its sites, up from 88m the prior year, and 10.9 million active customers, with the majority based outside the UK.

The company boasted 6.2 million app downloads in the first half, and said more than 60% of its traffic comes from mobile. Almost 50% of orders are placed on mobile.


Asda hands £95m media and creative to Publicis Groupe in double coup

Advertising: Asda hands £95m media and creative to Publicis Groupe in double coup

Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move.

Saatchi & Saatchi, which already handles creative for Asda's US parent company Walmart in New York, has won the creative from VCCP, which has had the account since 2013.

Blue 449 has snatched the media from Carat, which has held the account for over two decades.

Asda’s decision to turn to Publicis Groupe follows the recent appointment of a new chief marketing officer, Andy Murray, from Walmart, and it is thought the agency review has happened in the space of only a few weeks.

More advertising news


Why Nationwide's move into behavioural biometrics could revolutionise digital banking

Tech: Why Nationwide's move into behavioural biometrics could revolutionise digital banking

Digital innovation is everywhere in banking right now, especially around mobile.

The emergence in the UK of digital-only banks like Mondo and Atom is forever changing how we bank – 'adapt or die' might be a massive cliché in our industry, but in the case of finance it's actually very fitting, writes Robb Green, Creative Director at digital agency Rockpool.

As technology accelerates and digital becomes ever more important, we’ll see traditional brands race to keep up with change and even, in some cases, lead it.

Nationwide Building Society is about to launch a prototype of its new mobile banking app, which has the potential to revolutionise the space.

Continue reading, Why Nationwide's move into behavioural biometrics could revolutionise digital banking.

Also in the news


Ryanair promises more legroom, 'auto check-in' and instant mobile payments

Marketing: Ryanair promises more legroom, 'auto check-in' and instant mobile payments

Ryanair has unveiled its schedule of customer experience improvements as part of its three-year 'Always Getting Better' programme.

The airline will make improvements to its digital offering and in-flight service over the coming year, including a new ‘Leisure Plus’ airfare which includes reserved seating, priority boarding and 20kg baggage allowance.

The new fare strand is targeted at the "well-heeled" traveller, the airline said, and fares start from €43.99.

Ryanair is also boosting its existing Business Plus fare, with more flexible ticketing, more fast-track airports and auto check-in.

Auto check-in lets members of Ryanair’s loyalty programme, My Ryanair, save their passport details, check in automatically and check in automatically.


UKTV overtakes Channel 5 and Sky

Media: UKTV overtakes Channel 5 and Sky

UKTV overtook Sky and Channel 5 in terms of share of commercial impacts in 2015, as its revenue rose by 13 per cent year on year.

According to UKTV’s figures, released today, the owner of the Dave, W and Yesterday channels generated revenues of £319 million in the 12 months to 31 December, up 12.7 per cent when compared to 2014.

UKTV’s network of channels accounted for 9.31 per cent of all commercial impacts in 2015, making it larger than Channel 5’s portfolio of channels (9.27 per cent) and Sky’s own-branded channels (9.27 per cent).

Its share of commercial impacts (Soci) grew by 3.4 per cent year on year, from 9.0 per cent in 2014.

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