More Group has acquired the contract to sell Primesite’s Scottish
The package, which includes around 400 48-sheet panels and 20 96-sheet
sites, was bought from Scottish operator Baillie by Primesite’s parent
company Scottish Media Group only last year. But Primesite is focusing
on improving its 7,500 six-sheet portfolio and, as a result, the
larger-format sites were surplus to its plans.
More Group, on the other hand, is keen to continue expanding its
’We’re not yet a truly national 48-sheet player,’ explained sales
director Julie France, ’so we jumped at the chance to add the former
Baillie sites and move closer to a UK-wide package. We also wanted to
increase our presence in Scotland.’ The sites will be rebranded with the
More O’Ferral livery from 1 June.
More Group, which last year lost out to Decaux in the battle to provide
bus-shelter sites in Strathclyde, has also brokered a deal with
Edinburgh Council to erect Adshel-branded bus-shelter and six-sheet
sites on the city’s famous Princes Street.
Primesite has recently divided its six-sheet stock into a number of
branded packages aimed at specific market sectors, including youth,
dotcoms and off-licences (Media Business, 10 April).
The company has also beefed up its sales force by hiring three staff
from Maiden. The most recent employee to join is Leanne Porter, who left
Maiden after just three months with the contractor.