Sneak aims for circulation boost with TV ad campaign

LONDON - Emap Performance is backing teen title Sneak with a TV ad campaign in an attempt to boost sales.

Mother, which created the original launch campaign for Sneak, has developed a TV spot that features a bright pink phone booth, which reveals shocking gossip to girls who answer the ring. Hidden cameras capture their reactions to the gossip.

The campaign will run for three weeks in April in targeted spots around teen programming on ITV, Channel 4 and selected cable and satellite channels. Starcom MediaVest Group is handling media planning and buying.

Despite tough times in the teen market that have led to Emap closing J-17, Sneak recently increased its circulation by 20% to 104,174.

Nikki Causer, head of marketing for pop at Emap Performance, said: "Sneak readers love the fact that Sneak gives them the best celebrity gossip and pictures every week that are naughty, daring and funny. The ad campaign focuses on this cheeky and exciting aspect of the magazine and is a proven success."

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