Snickers bids on commonly misspelled Google search terms

The most commonly misspelled searched terms on Google were used to communicate Snickers' 'you're not you when you're hungry' message.

Each time someone misspelt one of the words they were given a tailored message to "grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie". 

Client: Matt Boulter, Snickers Brand Director

Agency: AMV BBDO

Creatives: Alex Grieve & Adrian Rossi

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