Snickers bids on commonly misspelled Google search terms

The most commonly misspelled searched terms on Google were used to communicate Snickers' 'you're not you when you're hungry' message.

Each time someone misspelt one of the words they were given a tailored message to "grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie". 

Client: Matt Boulter, Snickers Brand Director

Agency: AMV BBDO

Creatives: Alex Grieve & Adrian Rossi

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content