Snickers "Bothlands" by Octagon

Snickers is repping England and Scotland ahead of sponsoring both countries in last year's postponed Euro 2020 tournament.

The work shows players from the rival teams as they uncomfortably stand side by side before a match. "Whose idea was this," a Scottish voice asks as Snickers declares itself the "official awkward sponsors" of both sides. 

The work was created by Alex Dew and directed by Glenn Kitson through Milkmoney. Media is handled by MediaCom.

So far, the tournament has inspired work from brands including Heineken, BBC, TikTok, Just Eat, BT, Ladbrokes, ITV and William Hill.