Snickers Brady Bunch spot racks up 10m views in days

Snickers' Super Bowl ad spot featuring Danny Trejo as Marcia from American show The Brady Bunch has been viewed more than 10 million times since it went live on Thursday.

Mars: Snickers spot recreates Brady Bunch scene
Mars: Snickers spot recreates Brady Bunch scene

The spot, which aired on TV during the US Super Bowl is part of the Mars brands'  "You're Not You When You're Hungry" campaign and features a scene from The Brady Bunch with Trejo transformed into a hungry Marcia.

The 30 second ad, which some fans are hailing Mars' "best ever" also features Steve Buscemi as Jan. 

Luckily, when Trejo eats a Snickers, Marcia is transformed back into herself.

Brand: Snickers

Agency: BBDO New York

Read next

To disrupt, or be disrupted, that is the question

Hacked off: why innovation is more than a hack away