Snickers "Mr Bean Kung Fu" by Abbott Mead Vickers BBDO

Mars Chocolate has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master. The ad, created by Abbott Mead Vickers BBDO, has Mandarin dialogue with English subtitles and is filmed in a style reminiscent of martial arts movies such as Crouching Tiger, Hidden Dragon. It was written by Richard McGrann, art directed by Andy Clough and directed by Daniel Kleinman through Rattling Stick.

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