Snickers tells public 'you make mistakes when you're hungry'

Snickers has rolled out a campaign using stickers in the US, reminding passers-by that mistakes happen when people are hungry.

Snickers: reminding consumers that hunger can send people off their game
Snickers: reminding consumers that hunger can send people off their game

The campaign, by BBDO New York, saw stickers with the tagline "you're not you when you're hungry" plastered next to mistakes around the city. 

SnickersSnickers

The mistakes included misaligned tiles and incorrect information in public places.

Brand: Snickers

Agency: BBDO New York


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