Snickers "The Brady Bunch" by BBDO New York

Last week, Snickers released a teaser for its Super Bowl spot by BBDO New York, promising viewers that if it received enough hits, the ad would be aired ahead of the game. In that clip, fans of the brand and the 70s sitcom The Brady Bunch got their first look at screen tough guy Danny Trejo in the role of Marcia Brady. On Thursday, Snickers delivered the whole ad along with a behind-the-scenes special. The spot is the latest in the long-running "you’re not you when your hungry" campaign. Thanks to some digital magic, Trejo is inserted in an episode of The Brady Bunch, brandishing an axe. Upon eating a Snickers bar, he transforms into Marcia. The ad also features Steve Buscemi as Marcia's sister Jan.

Credits

Agency
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Chief creative officer (New York)
Executive creative director
Executive creative director
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Copywriter
Director of integrated production
Group executive producer
Executive music producer
Group planning director
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Managing director
Global account director
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Account executive
Production company
Director
Executive producer
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