Sochi sponsors' stance on gay rights targeted with Hunger Games parody

Sponsors of the Winter Olympics in Sochi are portrayed as the "partners in crime" of a "maniacal Russian despot" in a parody of the 'Hunger Games' film franchise.

Sochi 2014: sponsors targeted in Hunger Games parody film
Sochi 2014: sponsors targeted in Hunger Games parody film

The film is the latest step in a campaign to mount pressure against sponsors including Coca-Cola, McDonald’s, P&G, Samsung and Visa over their refusal to directly condemn Russia’s anti-gay laws.

Scott Wooledge, a gay activist and creator of the film, said: "The LGBT community worldwide, from New York to Hong Kong to London to Berlin, has not been shy about telling these sponsors what they what: a clear denunciation of Russia’s anti-gay laws in, and unambiguous call to the Russian government they must be repealed.

"They have all thus far stayed shamefully silent, and that is not acceptable way for them to make their Olympic profits. These are enormous multi-nationals corporations that operate worldwide and they have an obligation to speak on behalf of their LGBT employees, wherever they reside."

Creative features the conventions of Hollywood-style action movie trailers and allegedly shows "100% authentic" footage of the Russian government’s oppression of the LGBT community.

Wooledge is also the man behind the website that piggy backs off a McDonald’s Olympic site to encourage the Olympic sponsors to condemn Russian anti-gay laws.

When contacted by Marketing last week, none of the main Olympic sponsors specifically condemned the anti-gay laws in Russia, in contrast to US Olympic Committee sponsor AT&T.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content