Social Mobility Foundation "Class polish" by Creature

The Social Mobility Foundation is rolling out an integrated campaign by Creature.

Coinciding with Class Pay Gap Day today (29 October), the work highlights the class divide both in pay and the perception from employers that ‘polish’ is preferable over performance.

Spanning OOH, print, social media, TV, cinema and Snapchat, the campaign includes a 60-second film directed by Hannah Berry George through Mad Cow Films.