Social Playground launches Instagram printer

Australian digital entertainment agency Social Playground has launched a new Instagram printing product in the UK to help event organisers engage with the 'selfie' generation.

Social Playground's Live Instagram Printer
Social Playground's Live Instagram Printer

The Live Instagram Printer, which the company says is a twist on the traditional photobooth, allows smartphone and Instagram users to take a photo, add an event hashtag and collect a branded printout of their photo within 60 seconds. 

Matt Barbelli, business director at Social Playground, said: "As a result, consumers are more likely to share multiple photos. Offering the novelty Polaroid-style print-out ensures consumers remember to add the brand hashtag to every photo."

In recent months the agency has partnered with such brands as Spotify, Sony, Topshop, Topman, Elle and Adidas. Social Playground’s first foray into the UK events market was for online fashion retailer ASOS, in which the agency provided its Instagram services for the brand’s Epic Summer event. 

"Launching in London has been an exciting step for Social Playground. With the number of events happening every day, we are excited to bring a fresh way of engaging consumers and guests to the market, with no doubt given Instagram's popularity in the UK," Barbelli added.

Social Playground’s Live Instagram Printer is available for one-off event hire, annual licensing or permanent installations. The company also offers a Live Instagram Feed service, a data visualisation tool that captures Instagram photos in real-time and showcases images in an animated display on an event screen.

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