We Are Social unveils the Cannesogram

We Are Social, the global social media agency, has created an interactive 'Cannesogram' that reveals how different countries have performed at the International Festival at Creativity over the past decade.

The cartogram changes the size of each country for a given year. The size is dependent on what awards agencies from that country have won at Cannes.

Users can drill down into many of the categories represented at the adland awards: the Grand Prix, Gold, Silver and Bronze Lions.

James Nester, the creative director at We Are Social and a Cannes Lion Cyber judge this year, said the making of the cartogram providing an "illuminating insight into global creativity".

He said: "There’s always a lot of debate about which countries do best. So we thought we’d use data to show the world according to Lions wins.

"It’s fascinating to see how fast the creative landscape has changed. And it’s revealing to see that different countries consistently own different categories."

Cannes Lions patterns from the past 10 years

Cyber is consistently dominated by the US, Europe and Japan;

Film is still a category the UK rules, alongside the US;

Outdoor is ruled by Brazil, with Europe also performing consistently;

The UK and Europe have been doing well in the relatively new category of PR;

Brazil rules in terms of press;

South Africa is dominant in radio;

Awards have been more widely spread as the decade progressed. While US remains strong, countries like Russia, Turkey and the UAE have made it on to the map. South American countries have also shown a post-2011 surge.


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