The London office of the FCA! network will take the lead role in
the pounds 4.5 million launch of a carbonated soft drinks system across
The Israeli company, Soda Club, is running its first co-ordinated brand
campaign in its key European markets of Germany, Austria, Switzerland
and the Benelux countries, where it vies for market leadership with
But the company has no imminent plans for an advertising presence in the
UK market, which is dominated by Sodastream, for which Soda Club was
once a distributor. Several senior managers are former Sodastream
The appointment of the Publicis-owned FCA! marks the first concerted
advertising campaign by Soda Club and ends previous fragmented
arrangements under which advertising was handled by local
Britain’s Advertising Agency Register advised Soda Club on the
contenders for the five-way pitch, which was won by FCA! after
presentations in London, Amsterdam and Dusseldorf.
Russell Atkinson, Soda Club’s European regional marketing controller,
said the appointment of FCA! was in line with the company’s plans to be
a successful competitor in the soft drinks market following the
development of its distribution base.
’FCA! demonstrated the creative and strategic insight required to
exploit this opportunity and complemented this with genuine
through-the-line skills and experience,’ he added.
Dick Bloomfield, the managing partner of FCA! in London who led the
pitch, said: ’We can’t compete with Coca-Cola but we have a brand that
is very appealing to a family market.’