Sofology "Bring imagination to life" by Supernova

Helena Bonham Carter takes viewers through the quirks and stylistic flourishes of her apparently magical home, in an ad for furniture retailer Sofology.

It opens in the actor's dressing room, where Bonham Carter picks what appears to be a live butterfly from some flowers, before it transforms into a hair pin. "Imagination," she whispers to camera. "Well, it's the way we dress. It's in the way we love someone. And what you believe."

The action veers into Alice in Wonderland territory, as an enchanted teapot, suspended in midair, pours her a cup of tea. "It's the way we drink our tea. It's the way we make our homes. And our food," she says, cutting into a gilded pineapple cake. "And how all of this makes us feel."

The ad aired last night (24 May) on ITV1 and is supported by a 10-second cut, video on-demand, print and radio.


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