Soho "GoGoSoho" by M&C Saatchi

M&C Saatchi has created a campaign, supported by the Mayor of London's office, Westminster Council and The Soho Society, to promote Soho's independent businesses.

A suite of fly posters will appear in various London locations, supported by a GoGoSoho.co.uk microsite with content showcasing businesses including Ronnie Scott's, John Snow and Bar Italia.

The campaign also takes in social media, influencer activity and performance media.

Credits

Creative agency
Marketing director
Chief creative officer
Joint heads of design
Copywriter
Integrated producer
Production assistant
Account assistant
Production/film company
Creative technology
Photographer

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