Soil Association aims to 'debunk' organic beauty 'myths' with pop-up

The Soil Association aims to "debunk the myths" around organic health and beauty products with a pop-up event featuring brands including Pukka.

Pukka: it is hosting a sleep workshop at the event
Pukka: it is hosting a sleep workshop at the event

The body is using "Organic beauty & wellbeing weekend" to raise consumer understanding of organic "in an industry rife with greenwashing and information overload".

The event, which takes place at the Hoxton Hotel in Holborn, London, will feature facials, consultations, hand massages and talks from brands including Pukka, Pai and La-Eva.

The pop-up runs on 12 and 13 May, and the events are all free.