Sol 'Love Summer' by cdp-travissully

Continuing its summer activity, Mexican beer brand Sol has launched a new ad campaign, along with a website, created by cdp-travissully. Taking inspiration from the brand's name, the Sol posters have attempt to convey the great feeling of being in the sunshine, using the concept that Sol beer takes you to a better place, whether you are at home, on the train or at work. The campaign is part of Sol's wider 'Love Summer' promotion.