Solace Women's Aid "#HiddenAbuse" by Stack and Twitter Next

Solace Women's Aid uses Twitter to highlight the hidden truths of domestic abuse.

The ad shows a seemingly innocent photo of a couple on Twitter, alongside the contrasting caption "this is what domestic violence looks like". However, taking advantage of Twitter’s new "hidden replies" feature – which allows people to access replies hidden by the author of a Tweet – the charity captures the private conversation between a woman and her abusive partner in the aftermath of posting online.

The spot warns that "just because you can’t see domestic abuse doesn’t mean it’s not happening". It was created by Stephen Plaster, Dan Smith, Maxime Derrien and Ben Thomas.

Credits

Communications manager
Business development director
Fundraising development manager
Creative agencies
Senior account manager (Stack)
Executive creative director (Stack)
Technical director (Stack)
Creatives (Stack)
Senior planner (Stack)
Designer/ editor (Stack)
Business director (Stack)
Account executive (Stack)
Creatives (Twitter Next)
Media planning (Twitter Next)
Designer
Brand programme manager (Twitter Next)
Creative technologists (Twitter Next)

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