Soldier crashes motorbike in new Army spot

LONDON - The British Army, reacting to research that its troops are more likely to die in road accidents than civilians, has produced a hard-hitting TV campaign, featuring motorbike crashes.

The first of two ads, created by Golley Slater, seeks to highlight the impact that a motor accidents can have on a soldier and their family by featuring a serviceman who crashes while returning from active duty.

A second execution follows the staff from the emergency services arriving at the scene of an accident, which hasn't yet happened in a bid to drive home the fact that servicemen are "an accident waiting to happen."  

As well as the two TV spots, the campaign comprises, two 70-second cinema ads, 12 radio spots and poster and press executions.

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