Somersby cider recruits comedian Jake Yapp for series of humorous videos

Rubbish, plotless CGI movies, app updates, beige food and box-sets are the subjects of a series of video diatribes by '8 out of 10 Cats' comedian Jake Yapp, in a campaign for cider brand Somersby.

Somersby: comedian Jake Yapp bemoans rubbish CGI in modern blockbusters
Somersby: comedian Jake Yapp bemoans rubbish CGI in modern blockbusters

The series of films are part of a content and social campaign being launched by the Carlsberg-owned brand.

The first sees Yapp get on his soapbox about CGI in rubbish films.

In the second spot, Yapp holds forth on beige food.

Next under Yapp's scalpel-like wit is modern music.

The subject of automatic app updates is his next victim.

Finally, Yapp jabbers away about box-sets.

Client: Matt Peach, senior brand manager, Somersby

Agency: DigitasLBi

Creatives: Abi Ellis, Richard Morgan, Christopher McKee