Somersby touts 'dual core' cider

A perfect execution of the now tried and tested marketing strategy of spoofing all things Apple.

References to operating systems, dual cores, docking systems and working perfectly in direct sunlight are a nice pastiche of modern society’s obsession with smartphones.

Company: Carlsberg

Brand: Somersby

Client: Richard Barnes, senior group brand manager at Carlsberg UK

Agency: Fold7

Creatives: Rob Porteous and Dave Askwith

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