Sony awards Omnicom $80 million pan-European media

-Sony Advertising Europe has awarded its $80 million (£50 million) pan-European media business to the Omnicom media network, Optimum Media Direction, following a competitive review.

-Sony Advertising Europe has awarded its $80 million (£50 million) pan-European media business to the Omnicom media network, Optimum Media Direction, following a competitive review.

The appointment of OMD follows that of Saatchi & Saatchi to the pan-European creative account in August following a head to head battle against the incumbent, DDB Needham Worldwide.

The review, saw presentations from Young & Rubicam with Media Edge; incumbents DDB Worldwide and Optimum Media Direction; J Walter Thompson with MindShare; Saatchi & Saatchi with Zenith Media; and BBDO Worldwide.





Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content