Sony bids for creative revival with Bravia pitch

Sony is hoping to revive its advertising heritage as it gears up for the European launch of its latest range of Bravia TVs.

Sony: seeks agency for Bravia
Sony: seeks agency for Bravia

The Japanese electronics giant has contacted agencies across Europe about the brief. Chemistry meetings took place three weeks ago, ahead of a pitch scheduled for September. Sony is looking to appoint a shop on a project basis, sources told Campaign.

The brand most recently worked with DDB Germany. Adam & Eve/DDB created "Ice bubbles" in 2014. The previous year, McCann London created "Volcano", featuring millions of petals erupting like lava. 

Sony launched the Bravia brand in 2005, with Fallon London creating the multi-award-winning "Balls".

"Balls" was one of three campaigns created by Fallon for Bravia that won Cannes Lions, alongside "Paint" and "Play-Doh". 

Sony did not return a request for comment.