Sony Bravia ad to make Tube digital escalator debut

LONDON - Sony's high-profile Bravia campaign is to make an appearance on the London Underground.

Digital escalator panels at Tottenham Court Road Tube station will feature a bespoke 30-second ad, running on a 60-second loop.

The ad, based on Fallon's Bravia TV and cinema campaign, will recreate the effect of 250,000 balls bouncing down the San Francisco hills. The 66 digital escalator panels are linked so that images can be transferred from one screen to another.

The idea was developed by Viacom Outdoor and communications agency Tonic. OMD UK and Posterscope handled TV buying. The campaign runs for two weeks from February 27.

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