Sony Bravia 'balls' by Fallon

A quarter of a million bouncy balls are the focus of Fallon's new campaign launching Sony's new LCD TV brand, Bravia.

The new technology behind the product means that the TVs using it will have brilliant, clear picture quality, something the advertising campaign centres around.

Using and bringing to life the line "Colour like no other", the TV work features thousands of multi-coloured balls being unleashed on the streets of San Francisco.

It creates a cascade of colour as the balls stream down the hilly streets, bouncing off trees, cars and houses. Press and outdoor work backing the TV spot features shots of the brightly coloured, ball-covered streets around the "colour like no other" line.