Sony Ericsson 'smile hunter' by Dare

Sony Ericsson is challenging young people around the world to capture people's smiles through a new global PR and digital campaign.

Devised by PR agency Brando, the campaign offers users the chance to become official ‘Smile Hunters', where they use their mobile camera phones to capture as many smiles as possible and upload the pictures to a website, which has been designed and built by Dare.